GenAI for Digital Marketing Specialists
Completed by David Masterman
May 21, 2026
2 hours (approximately)
David Masterman's account is verified. Coursera certifies their successful completion of GenAI for Digital Marketing Specialists
What you will learn
Understand the core functions of GenAI in digital marketing, distinguish it from traditional approaches, and identify its strengths and weaknesses.
Review case studies and assess the impact of GenAI on digital marketing operations, integrating best practices into your workflow.
Address ethical considerations, including bias, equity, data confidentiality, and security, while using GenAI tools.
Skills you will gain
- Category: Brand Management
- Category: Content Marketing
- Category: Data Analysis
- Category: Generative AI
- Category: Branding
- Category: Brand Strategy
- Category: Marketing Analytics
- Category: Responsible AI
- Category: Data Ethics
- Category: Data-Driven Marketing
- Category: Content Creation
