Google Ads for Beginners
Completed by Tanja Christina Pohl
January 17, 2026
2 hours (approximately)
Tanja Christina Pohl's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Online Advertising
- Category: Pay Per Click Advertising
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Digital Advertising
- Category: Marketing
- Category: Paid media
- Category: Keyword Research
- Category: Campaign Management
- Category: Return On Investment
- Category: Advertising Campaigns
- Category: Advertising
