GenAI for PR Specialists
Completed by Rachel E Jackson
September 10, 2026
2 hours (approximately)
Rachel E Jackson's account is verified. Coursera certifies their successful completion of GenAI for PR Specialists
What you will learn
Identify the capabilities of GenAI for PR specialists across basic role-specific functions.
Experiment with AI tools for PR to determine how they can streamline your work as a PR professional.
Compare and contrast the risks, challenges, and ethical considerations of using GenAI in PR functions in the workplace.
Skills you will gain
- Category: Prompt Engineering
- Category: AI Integrations
- Category: Media and Communications
- Category: AI Workflows
- Category: Content Creation
- Category: Generative AI
- Category: AI Personalization
- Category: Crisis Management
- Category: Public Relations
- Category: Responsible AI
- Category: Team Leadership
- Category: Artificial Intelligence
