Customer Value, Acquisition, and Retention
Completed by Christian Vega
July 3, 2025
4 hours (approximately)
Christian Vega's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Relationship Building
- Category: Marketing Analytics
- Category: Loyalty Programs
- Category: Return On Investment
- Category: Marketing Strategies
- Category: Customer Relationship Management
- Category: Customer Insights
- Category: Brand Loyalty
- Category: Customer Acquisition Management
- Category: Customer Data Management
- Category: Customer Analysis
- Category: Predictive Modeling
