Customer Value, Acquisition, and Retention
Completed by Christian Vega
July 3, 2025
4 hours (approximately)
Christian Vega's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Marketing Analytics
- Category: Customer Relationship Building
- Category: Predictive Modeling
- Category: Customer Acquisition Management
- Category: Customer Analysis
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Customer Insights
- Category: Return On Investment
- Category: Customer Data Management
- Category: Brand Loyalty
- Category: Data-Driven Marketing
