Foundations of Sports Marketing
Completed by Harold Lamanna
April 29, 2026
19 hours (approximately)
Harold Lamanna's account is verified. Coursera certifies their successful completion of Foundations of Sports Marketing
What you will learn
Understand the principles and emotional drivers of sports marketing
Identify key actors and dynamics in the sports marketing ecosystem
Apply KPIs and ROI to evaluate campaign effectiveness
Skills you will gain
- Category: Digital Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Branding
- Category: Public Relations
- Category: Creative Thinking
- Category: Stakeholder Management
- Category: Consumer Behaviour
- Category: Price Negotiation
- Category: Marketing
- Category: Strategic Partnership
- Category: Data Analysis
- Category: Customer Engagement
