Foundations of Sports Marketing
Completed by Harold Lamanna
April 29, 2026
19 hours (approximately)
Harold Lamanna's account is verified. Coursera certifies their successful completion of Foundations of Sports Marketing
What you will learn
Understand the principles and emotional drivers of sports marketing
Identify key actors and dynamics in the sports marketing ecosystem
Apply KPIs and ROI to evaluate campaign effectiveness
Skills you will gain
- Category: Customer Engagement
- Category: Marketing Strategy and Techniques
- Category: Return On Investment
- Category: Strategic Partnership
- Category: Data Analysis
- Category: Product Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Marketing
- Category: Public Relations
- Category: Marketing Analytics
- Category: Creative Thinking
- Category: Branding
