Tag Links with UTMs
Completed by Erica Koble
May 22, 2026
1 hours (approximately)
Erica Koble's account is verified. Coursera certifies their successful completion of Tag Links with UTMs
What you will learn
UTM parameters link email engagement to web analytics, revealing the full customer journey.
Standardized UTM naming ensures clean data for actionable insights across multiple campaigns.
Email impact is best measured by its contribution to conversions, revenue, and business goals.
Strategic UTM use shows concrete email ROI, helping secure greater investment in programs.
Skills you will gain
- Category: Return On Investment
- Category: Data-Driven Marketing
- Category: Campaign Management
- Category: Data-Driven Decision-Making
