Transform Engagement into Customers
Completed by Shamae Aquino Villacorta
April 23, 2026
2 hours (approximately)
Shamae Aquino Villacorta's account is verified. Coursera certifies their successful completion of Transform Engagement into Customers
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Describe how social media marketing fits into the marketing funnel
Understand the difference between paid, owned, and earned social media marketing
Skills you will gain
- Category: Driving engagement
- Category: Social Media Analytics
- Category: Social Media Management
- Category: Content Scheduling
- Category: Conversion Funnel Analysis
- Category: Campaign Planning
- Category: Drive Engagement
- Category: Social Media Content
- Category: Digital Publishing
- Category: Marketing Analytics
- Category: Online Advertising
- Category: Content Development and Management
