Essential Marketing Frameworks
Completed by Saswati Chatterjee
November 1, 2025
12 hours (approximately)
Saswati Chatterjee's account is verified. Coursera certifies their successful completion of Essential Marketing Frameworks
What you will learn
Foundational marketing terms and concepts
Key marketing frameworks (e.g., SWOT analysis, 4Ps, 5Cs)
Insights into consumer behavior and their impact on marketing strategies
Skills you will gain
- Category: Market Research
- Category: Customer Analysis
- Category: Marketing Strategies
- Category: Strategic Marketing
- Category: Marketing Psychology
- Category: Cross-Channel Marketing
- Category: Business-To-Consumer
- Category: Ethical Standards And Conduct
- Category: Target Audience
- Category: Consumer Behaviour
- Category: Competitive Analysis
- Category: Marketing
