Nestlé's Introduction to Marketing - with Abigail Laursen
Completed by Ana Marín
January 6, 2026
3 hours (approximately)
Ana Marín's account is verified. Coursera certifies their successful completion of Nestlé's Introduction to Marketing - with Abigail Laursen
What you will learn
Navigate the complexities of global marketing.
Understand consumer behavior.
Measure marketing performance.
Execute effective global marketing communications.
Skills you will gain
- Category: Global Marketing
- Category: Competitive Analysis
- Category: Branding
- Category: Marketing
- Category: Marketing Planning
- Category: Brand Marketing
- Category: Strategic Marketing
- Category: Marketing Strategy and Techniques
- Category: Communication Planning
- Category: Product Marketing
- Category: Diversity Marketing
- Category: New Product Development
