Brand Positioning and Strategy
Completed by Trisha Bartle
May 18, 2026
7 hours (approximately)
Trisha Bartle's account is verified. Coursera certifies their successful completion of Brand Positioning and Strategy
What you will learn
Define a clear brand position by identifying audience, category, and differentiation.
Build a strong positioning statement and brand promise grounded in real insight.
Evaluate and refine positioning for clarity, credibility, and competitive strength.
Skills you will gain
- Category: Brand Management
- Category: Consumer Behaviour
- Category: Strategic Communication
- Category: Target Market
- Category: Marketing Planning
- Category: Target Audience
- Category: Brand Strategy
- Category: Strategic Decision-Making
- Category: Value Propositions
- Category: Market Analysis
- Category: Marketing Strategies
- Category: Branding
