Market Intelligence and Audience Insights
Completed by Melissa Rose Bajka
August 30, 2026
8 hours (approximately)
Melissa Rose Bajka's account is verified. Coursera certifies their successful completion of Market Intelligence and Audience Insights
What you will learn
Conduct audience research studies and analyze customer segments.
Monitor competitor changes using competitive intelligence tools.
Evaluate pricing strategies and market positioning.
Transform marketing data into actionable strategic insights.
Skills you will gain
- Category: Report Writing
- Category: Competitive Analysis
- Category: Target Market
- Category: Market Dynamics
- Category: Customer Retention
- Category: Competitive Intelligence
- Category: Customer Insights
- Category: Target Audience
- Category: Internal Communications
- Category: Pivot Tables And Charts
- Category: Demand Planning
- Category: Market Opportunities
