Digital Marketing
Completed by Sotirios Botaitis
October 18, 2025
20 hours (approximately)
Sotirios Botaitis's account is verified. Coursera certifies their successful completion of Digital Marketing
What you will learn
Define what digital marketing is and how it applies to modern business
Plan and launch a digital marketing campaign with measurable outcomes
Apply B2B marketing tactics to specific audience segments
Use digital marketing tools like Adobe Express to create and manage content
Skills you will gain
- Category: Target Market
- Category: Advertising
- Category: Customer Relationship Management
- Category: Conversion Funnel Analysis
- Category: Digital Marketing Campaigns
- Category: Promotions and Campaigns
- Category: Marketing Strategy and Techniques
- Category: Target Audience
- Category: Digital Marketing
- Category: Driving engagement
- Category: Lead Generation
- Category: Marketing Effectiveness
