Market Strategy & Targeting
Completed by David Okpuno
September 10, 2026
7 hours (approximately)
David Okpuno's account is verified. Coursera certifies their successful completion of Market Strategy & Targeting
What you will learn
Conduct market‑size, trend, and competitive analyses to identify high‑potential opportunities.
Build and prioritize buyer personas using firmographic and behavioral segmentation.
Validate product‑market fit with hypothesis‑driven research and rapid‑test prototypes.
Design a data‑rich market‑opportunity report and Power BI dashboard for stakeholder presentations.
Skills you will gain
- Category: Marketing Effectiveness
- Category: Marketing Strategies
- Category: Campaign Management
- Category: Microsoft Excel
- Category: Marketing Planning
- Category: Product Strategy
- Category: Market Share
- Category: Target Market
- Category: Product Marketing
- Category: Data-Driven Marketing
- Category: Market Research
- Category: Business Priorities
