Behavioral Marketing
Completed by Ayu Aprilia 陳美慶
May 31, 2026
7 hours (approximately)
Ayu Aprilia 陳美慶's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Customer Relationship Management
- Category: Online Advertising
- Category: Marketing Effectiveness
- Category: Data Collection
- Category: Digital Advertising
- Category: Personalized Campaigns
- Category: Social Media Marketing
- Category: Google Ads
- Category: Cross-Channel Marketing
- Category: Target Market
- Category: Digital Marketing
- Category: Driving engagement
