Customer Value, Acquisition, and Retention
Completed by AmitKumar Paul
August 2, 2025
4 hours (approximately)
AmitKumar Paul's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Loyalty Programs
- Category: Customer Acquisition Management
- Category: Customer Insights
- Category: Brand Loyalty
- Category: Customer Data Management
- Category: Customer Relationship Building
- Category: Marketing Analytics
- Category: Customer Analysis
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Return On Investment
- Category: Marketing Effectiveness
