Foundations of Business Strategy
Completed by José Miguel Carvalho Gomes
February 8, 2026
9 hours (approximately)
José Miguel Carvalho Gomes's account is verified. Coursera certifies their successful completion of Foundations of Business Strategy
What you will learn
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
Skills you will gain
- Category: Business Planning
- Category: Strategic Decision-Making
- Category: Market Dynamics
- Category: Value Propositions
- Category: Business Analysis Tools
- Category: Business Economics
- Category: Business Strategy
- Category: Organizational Strategy
- Category: Strategic Thinking
- Category: Corporate Strategy
- Category: Competitive Analysis
- Category: Market Analysis
