Introduction to Generative Engine Optimization (GEO)
Completed by Fathi El Hajjar
April 11, 2026
8 hours (approximately)
Fathi El Hajjar's account is verified. Coursera certifies their successful completion of Introduction to Generative Engine Optimization (GEO)
What you will learn
Understand how generative AI engines retrieve, synthesize, and rank content.
Apply GEO frameworks to improve content visibility in AI-driven search results.
Design prompts, metadata, and structures that align with generative model reasoning.
Implement ethical and sustainable GEO practices for long-term digital growth.
Skills you will gain
- Category: Performance Measurement
- Category: Content Strategy
- Category: Content Performance Analysis
- Category: Responsible AI
- Category: Gemini
- Category: Lead Generation
- Category: Web Analytics and SEO
- Category: Search Engine Optimization
- Category: AI Personalization
- Category: Prompt Engineering
- Category: Content Optimization
- Category: Generative AI
