Customer Value, Acquisition, and Retention
Completed by Maria Eleni Laoutari
October 25, 2025
4 hours (approximately)
Maria Eleni Laoutari's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Loyalty Programs
- Category: Customer Retention
- Category: Brand Loyalty
- Category: Customer Acquisition Management
- Category: Customer Data Management
- Category: Predictive Modeling
- Category: Marketing Effectiveness
- Category: Customer Insights
- Category: Marketing Strategies
- Category: Return On Investment
- Category: Customer Relationship Building
- Category: Marketing Analytics
