AI and Content Recommendation
Completed by SUMIT MALIK
June 3, 2026
15 hours (approximately)
SUMIT MALIK's account is verified. Coursera certifies their successful completion of AI and Content Recommendation
What you will learn
Analyse how AI shapes the media value chain, evaluating recommendation algorithms that drive audience engagement and retention.
Apply core machine learning models to media use cases, including content and collaborative filtering, while addressing risks like filter bubbles
Assess AI optimisation and generative AI reputation, developing strategies to manage organisational visibility within large language models.
Skills you will gain
- Category: Marketing
- Category: Machine Learning Algorithms
- Category: Marketing Communications
- Category: Responsible AI
- Category: Generative Engine Optimization (GEO)
- Category: Data Ethics
- Category: Applied Machine Learning
- Category: Generative AI
- Category: Driving engagement
- Category: Algorithms
- Category: Data Storytelling
- Category: AI Personalization
