GenAI for PR Specialists
Completed by Darlene E. Rotch
February 15, 2026
2 hours (approximately)
Darlene E. Rotch's account is verified. Coursera certifies their successful completion of GenAI for PR Specialists
What you will learn
Identify the capabilities of GenAI for basic role-specific PR functions.
Experiment with GenAI to determine how it can streamline your work as a PR professional.
Compare and contrast the risks, challenges, and ethical considerations of GenAI in the workplace for PR functions in general.
Skills you will gain
- Category: AI Personalization
- Category: Personalized Campaigns
- Category: Prompt Engineering
- Category: Marketing and Public Relations
- Category: Content Creation
- Category: Crisis Management
- Category: Team Leadership
- Category: Responsible AI
- Category: Public Relations
