Customer Value, Acquisition, and Retention
Completed by Brendan White
May 28, 2026
4 hours (approximately)
Brendan White's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Customer Insights
- Category: Customer Data Management
- Category: Customer Acquisition Management
- Category: Brand Loyalty
- Category: Data-Driven Marketing
- Category: Return On Investment
- Category: Loyalty Programs
- Category: Customer Analysis
- Category: Marketing Effectiveness
- Category: Predictive Modeling
