Stakeholder Relations and Reporting
Completed by Muyao Zheng
November 18, 2024
22 hours (approximately)
Muyao Zheng's account is verified. Coursera certifies their successful completion of Stakeholder Relations and Reporting
What you will learn
Conduct a stakeholder analysis to identify key stakeholders and their potential impact and influence in various PR scenarios
Analyze key metrics to assemble basic reports that summarize PR campaign results
Develop a strategic plan for communication with community and government stakeholders that integrates their specific concerns
Implement strategies for stakeholder engagement and the integration of their feedback through a PR campaign
Skills you will gain
- Category: Marketing Effectiveness
- Category: Community Outreach
- Category: Stakeholder Analysis
- Category: Communication Planning
- Category: Stakeholder Communications
- Category: Marketing and Public Relations
- Category: Performance Metric
- Category: Relationship Building
- Category: Business Reporting
- Category: Performance Reporting
- Category: Promotions and Campaigns
- Category: Public Affairs
