Customer Value, Acquisition, and Retention
Completed by JESSIN ISMAIL
September 2, 2026
4 hours (approximately)
JESSIN ISMAIL's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Customer Acquisition Management
- Category: Marketing Effectiveness
- Category: Return On Investment
- Category: Loyalty Programs
- Category: Customer Insights
- Category: Customer Analysis
- Category: Brand Loyalty
- Category: Customer Relationship Building
- Category: Customer Retention
- Category: Data-Driven Marketing
