Google Search Advertising Foundations
Completed by Ellen Gavagan
February 18, 2026
22 hours (approximately)
Ellen Gavagan's account is verified. Coursera certifies their successful completion of Google Search Advertising Foundations
What you will learn
The benefits and capabilities of Google Ads
The fundamentals of keyword targeting, research, and planning
Essential terms and metrics to assess a Google Ads campaign
How assets can affect campaign performance
Skills you will gain
- Category: Advertising Campaigns
- Category: Bidding
- Category: Performance Measurement
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Google Ads
- Category: Performance Metric
- Category: Automation
- Category: Digital Advertising
- Category: Search Engine Marketing
- Category: Online Advertising
- Category: Advertising
