Introduction to Digital Marketing
Completed by Katharine Bailey
May 25, 2026
14 hours (approximately)
Katharine Bailey's account is verified. Coursera certifies their successful completion of Introduction to Digital Marketing
What you will learn
Gain foundational skills in social media marketing and digital advertising to kickstart your digital marketing or growth hacking journey
Leverage digital channels like social media (including LinkedIn, Instagram, and Facebook), email, PPC, and content to build marketing strategies
Identify and analyze target audiences using demographic and psychographic insights to create effective, goal-aligned campaigns
Recognize career paths and business opportunities to confidently pursue roles in the digital marketing field
Skills you will gain
- Category: Digital Advertising
- Category: Content Development and Management
- Category: Digital Marketing Tools
- Category: Digital Content
- Category: Content Performance Analysis
- Category: Social Media Analytics
- Category: Digital Media Strategy
- Category: Growth Strategies
- Category: Social Media
- Category: Digital Analysis
- Category: Data-Driven Marketing
- Category: Pay Per Click Advertising
