Introduction to Digital Marketing
Completed by Matthew Shannon
April 28, 2026
14 hours (approximately)
Matthew Shannon's account is verified. Coursera certifies their successful completion of Introduction to Digital Marketing
What you will learn
Gain foundational skills in social media marketing and digital advertising to kickstart your digital marketing or growth hacking journey
Leverage digital channels like social media (including LinkedIn, Instagram, and Facebook), email, PPC, and content to build marketing strategies
Identify and analyze target audiences using demographic and psychographic insights to create effective, goal-aligned campaigns
Recognize career paths and business opportunities to confidently pursue roles in the digital marketing field
Skills you will gain
- Category: Target Market
- Category: Paid media
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Digital Analysis
- Category: Social Media
- Category: Content Optimization
- Category: Content Performance Analysis
- Category: Contextual Advertising
- Category: Social Media Campaigns
- Category: Digital Marketing Campaigns
- Category: Digital Advertising
