AI and Production
Completed by Andrew Brotherton
October 2, 2026
20 hours (approximately)
Andrew Brotherton's account is verified. Coursera certifies their successful completion of AI and Production
What you will learn
Evaluate how AI is transforming media production workflows, productivity and employment, balancing efficiency with effective human–AI collaboration.
Assess risks including disinformation, deepfakes, algorithmic bias and copyright, and design responsible AI governance and compliance frameworks.
Develop AI-driven media business strategies, selecting appropriate language models & building viable proposals aligned to cost, regulation & values.
Skills you will gain
- Category: Risking
- Category: Marketing Communications
- Category: Digital Advertising
- Category: Media Planning
- Category: Intellectual Property
- Category: Algorithms
- Category: Media and Communications
- Category: Digital Transformation
- Category: Data Ethics
- Category: AI literacy
- Category: Innovation
- Category: Journalism
