Behavioral Marketing
Completed by Trish Fleming
March 27, 2026
7 hours (approximately)
Trish Fleming's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Marketing Effectiveness
- Category: Data Collection
- Category: Email Marketing
- Category: Driving engagement
- Category: Data-Driven Marketing
- Category: Digital Marketing
- Category: Digital Advertising
- Category: Marketing Strategies
- Category: Customer Relationship Management
- Category: Personalized Campaigns
- Category: Marketing Analytics
- Category: Online Advertising
