Fundamentals of Customer Acquisition Management
Completed by Miluska Robles Reategui
August 16, 2026
1 hours (approximately)
Miluska Robles Reategui's account is verified. Coursera certifies their successful completion of Fundamentals of Customer Acquisition Management
What you will learn
Explore customer acquisition fundamentals and their strategic importance in creating a relationship with their audiences.
Examine branding principles and their impact on customer engagement across the marketing funnel.
Analyze successful customer acquisition cases across industries.
Apply analytical tools to measure and enhance acquisition efforts.
Skills you will gain
- Category: Target Audience
- Category: Customer Engagement
- Category: Marketing
- Category: Data-Driven Marketing
- Category: Promotions and Campaigns
- Category: Marketing Effectiveness
- Category: Customer Relationship Building
- Category: Performance Measurement
- Category: Marketing Analytics
- Category: Brand Loyalty
- Category: Brand Management
- Category: Customer Insights
