Foundations of Sports Marketing
Completed by Diane Sol Mendes Santiago
March 19, 2026
19 hours (approximately)
Diane Sol Mendes Santiago's account is verified. Coursera certifies their successful completion of Foundations of Sports Marketing
What you will learn
Understand the principles and emotional drivers of sports marketing
Identify key actors and dynamics in the sports marketing ecosystem
Apply KPIs and ROI to evaluate campaign effectiveness
Skills you will gain
- Category: Marketing
- Category: Marketing Strategy and Techniques
- Category: Return On Investment
- Category: Data Analysis
- Category: Strategic Partnership
- Category: Branding
- Category: Creative Thinking
- Category: Consumer Behaviour
- Category: Price Negotiation
- Category: Stakeholder Management
- Category: Key Performance Indicators (KPIs)
- Category: Digital Marketing
