Search Engine Marketing
Completed by Deepa Dakre
November 2, 2025
15 hours (approximately)
Deepa Dakre's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Target Audience
- Category: Google Ads
- Category: Digital Marketing
- Category: Online Advertising
- Category: Pay Per Click Advertising
- Category: Bidding
- Category: Paid media
- Category: Digital Marketing Campaigns
- Category: Media Buying
- Category: Marketing
- Category: Google Analytics
- Category: Marketing Automation
