Strategic Brand Management
Completed by Diksha Chakraborty
January 11, 2026
33 hours (approximately)
Diksha Chakraborty's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Brand Management
- Category: Strategic Marketing
- Category: Brand Awareness
- Category: Product Lifecycle Management
- Category: Portfolio Management
- Category: Brand Loyalty
- Category: Competitive Analysis
- Category: Cross-Channel Marketing
- Category: Marketing Management
- Category: Continuous Monitoring
- Category: Business Metrics
- Category: Branding
