Digital Marketing Landscape
Completed by Gillian Lindstrom
May 22, 2025
11 hours (approximately)
Gillian Lindstrom's account is verified. Coursera certifies their successful completion of Digital Marketing Landscape
What you will learn
Understand digital marketing fundamentals, history, and key channels.
Differentiate between digital and traditional marketing, and evaluate their ROI.
Implement the 4Ps, SAVE Framework, and use Mintzberg's 5Ps with PESTLE and SWOT.
Leverage technology in marketing communications, and analyze influencer and video marketing.
Skills you will gain
- Category: Digital Marketing
- Category: Strategic Marketing
- Category: Marketing Effectiveness
- Category: Promotional Strategies
- Category: Marketing Strategies
- Category: Online Advertising
- Category: Video Production
- Category: UI/UX Strategy
- Category: Social Media Marketing
- Category: Content Optimization
- Category: Digital Media Strategy
- Category: Digital Advertising
