Mastering Brand Awareness: Fundamentals to Advanced
Completed by Serena Guan
February 27, 2026
13 hours (approximately)
Serena Guan's account is verified. Coursera certifies their successful completion of Mastering Brand Awareness: Fundamentals to Advanced
What you will learn
Understand how brands capture attention through visibility cues, memory triggers, and consistent audience touchpoints across channels.
Build compelling brand stories and identity systems that strengthen recognition and shape how audiences emotionally connect with your brand.
Use digital channels, creative formats, and platform-based strategies to expand reach and grow audience familiarity at scale.
Track awareness growth using performance metrics, sentiment data, and dashboards that help refine campaigns for sustained impact.
Skills you will gain
- Category: Digital Media Strategy
- Category: Marketing Psychology
- Category: Content Strategy
- Category: Digital Brand Strategy
- Category: Content Performance Analysis
- Category: Google Analytics
- Category: Target Market
- Category: Paid media
- Category: Persona Development
- Category: Brand Marketing
- Category: Data-Driven Marketing
- Category: Online Advertising
