AI SEO: Mastering Generative Engine Optimization (GEO)
Completed by Lisa Janus
February 13, 2026
4 hours (approximately)
Lisa Janus's account is verified. Coursera certifies their successful completion of AI SEO: Mastering Generative Engine Optimization (GEO)
What you will learn
Learn to draft content that gets noticed by leading AI search platforms, including Google AI Overviews, Bing Copilot, Perplexity, and ChatGPT
Develop a clear understanding of how SEO has evolved into AI-powered SEO, reshaping visibility, discovery, and user intent
Compare traditional SEO with AI-driven SEO by exploring entities, topical authority, and GEO strategies in action
Evaluate GEO performance by working with real datasets and uncover new opportunities to optimize for AI-driven results
Skills you will gain
- Category: Content Creation
- Category: Content Development and Management
- Category: Keyword Research
- Category: Artificial Intelligence
- Category: Web Analytics and SEO
- Category: Performance Measurement
- Category: Analysis
- Category: Content Performance Analysis
- Category: Content Optimization
- Category: Generative Engine Optimization (GEO)
- Category: Generative AI
- Category: Data Strategy
