The Marketing Plan
Completed by ALAN JOSE
September 23, 2024
16 hours (approximately)
ALAN JOSE's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Marketing Channel
- Category: Marketing Management
- Category: Integrated Marketing Communications
- Category: Planning
- Category: Customer Retention
- Category: Financial Management
- Category: Customer Acquisition Management
- Category: Customer Analysis
- Category: Marketing Analytics
- Category: Market Analysis
- Category: Marketing Communications
- Category: Performance Metric
