Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Caroline Poyer
April 17, 2024
18 hours (approximately)
Caroline Poyer's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Strategies
- Category: Integrated Marketing Communications
- Category: Strategic Communication
- Category: Data Ethics
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Marketing Analytics
- Category: Cross-Channel Marketing
- Category: Data-Driven Marketing
- Category: Social Media
- Category: Journey Mapping
- Category: MarTech
