Google Ads for Beginners
Completed by Zachara Ormsby
July 1, 2025
2 hours (approximately)
Zachara Ormsby's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Search Engine Marketing
- Category: Digital Advertising
- Category: Digital Marketing
- Category: Target Audience
- Category: Google Ads
- Category: Pay Per Click Advertising
- Category: Paid media
- Category: Keyword Research
- Category: Marketing
- Category: Online Advertising
- Category: Return On Investment
- Category: Advertising Campaigns
