Introduction to Digital Marketing
Completed by Scott McDonough
September 13, 2025
14 hours (approximately)
Scott McDonough's account is verified. Coursera certifies their successful completion of Introduction to Digital Marketing
What you will learn
Gain foundational skills in social media marketing and digital advertising to kickstart your digital marketing or growth hacking journey
Leverage digital channels like social media (including LinkedIn, Instagram, and Facebook), email, PPC, and content to build marketing strategies
Identify and analyze target audiences using demographic and psychographic insights to create effective, goal-aligned campaigns
Recognize career paths and business opportunities to confidently pursue roles in the digital marketing field
Skills you will gain
- Category: Content Performance Analysis
- Category: Content Development and Management
- Category: Data-Driven Marketing
- Category: Digital Content
- Category: Digital Media Strategy
- Category: Social Media
- Category: Digital Marketing
- Category: Growth Strategies
- Category: Pay Per Click Advertising
- Category: Digital Marketing Tools
- Category: Social Media Analytics
- Category: Digital Analysis
