Content Strategy
Completed by Terri Dannenberg
March 17, 2025
8 hours (approximately)
Terri Dannenberg's account is verified. Coursera certifies their successful completion of Content Strategy
What you will learn
Master content strategy fundamentals for better brand visibility and conversions.
Optimize B2B and B2C content to boost audience engagement.
Leverage paid ads and content calendars for maximum reach.
Measure success with KPIs and refine strategies through content audits.
Skills you will gain
- Category: Digital Advertising
- Category: Web Content
- Category: Paid media
- Category: Digital Content
- Category: Cross-Channel Marketing
- Category: Copywriting
- Category: Content Creation
- Category: Search Engine Optimization
- Category: Content Development and Management
- Category: Email Marketing
- Category: Content Strategy
- Category: Marketing Strategies
