Fundamentos do marketing digital e do e-commerce
Completed by Catarina Santos Silva
September 30, 2025
17 hours (approximately)
Catarina Santos Silva's account is verified. Coursera certifies their successful completion of Fundamentos do marketing digital e do e-commerce
What you will learn
Definir as áreas de atuação do marketing digital e do e-commerce
Descrever as responsabilidades de um profissional iniciante de marketing digital e de um especialista em e-commerce
Explicar o conceito de funil de marketing
Entender os elementos e objetivos de uma estratégia de marketing digital e e-commerce
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Performance Analysis
- Category: Digital Marketing
- Category: Digital Advertising
- Category: Performance Measurement
- Category: Data-Driven Decision-Making
- Category: Data Storytelling
- Category: Marketing Planning
- Category: Digital Brand Strategy
- Category: Conversion Funnel Analysis
- Category: Branding
- Category: E-Commerce
