Digital Marketing
Completed by Rachel Shepherd
May 5, 2026
20 hours (approximately)
Rachel Shepherd's account is verified. Coursera certifies their successful completion of Digital Marketing
What you will learn
Define what digital marketing is and how it applies to modern business
Plan and launch a digital marketing campaign with measurable outcomes
Apply B2B marketing tactics to specific audience segments
Use digital marketing tools like Adobe Express to create and manage content
Skills you will gain
- Category: Advertising
- Category: Target Market
- Category: Marketing Strategy and Techniques
- Category: Marketing Automation
- Category: Target Audience
- Category: Promotional Strategies
- Category: Conversion Funnel Analysis
- Category: Content Marketing
- Category: Marketing Effectiveness
- Category: Lead Generation
- Category: Marketing Planning
- Category: Marketing Strategies
