Search Engine Marketing
Completed by Charlotte Cote
February 28, 2026
15 hours (approximately)
Charlotte Cote's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Pay Per Click Advertising
- Category: Digital Advertising
- Category: Media Buying
- Category: Google Analytics
- Category: Marketing Automation
- Category: Advertising
- Category: Google Ads
- Category: Advertising Campaigns
- Category: Target Audience
- Category: Search Engine Marketing
- Category: Search Engine Optimization
- Category: Paid media
