Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Regina Ukolova
November 18, 2025
18 hours (approximately)
Regina Ukolova's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: AI Personalization
- Category: Data-Driven Marketing
- Category: Digital Media Strategy
- Category: Strategic Communication
- Category: Marketing Automation
- Category: Journey Mapping
- Category: Online Advertising
- Category: Communication Strategies
- Category: MarTech
- Category: Marketing Channel
- Category: Integrated Marketing Communications
- Category: Cross-Channel Marketing
