Introduction to Generative Engine Optimization (GEO)
Completed by Raquel Relucio
March 3, 2026
8 hours (approximately)
Raquel Relucio's account is verified. Coursera certifies their successful completion of Introduction to Generative Engine Optimization (GEO)
What you will learn
Understand how generative AI engines retrieve, synthesize, and rank content.
Apply GEO frameworks to improve content visibility in AI-driven search results.
Design prompts, metadata, and structures that align with generative model reasoning.
Implement ethical and sustainable GEO practices for long-term digital growth.
Skills you will gain
- Category: Responsible AI
- Category: Gemini
- Category: Content Performance Analysis
- Category: Performance Measurement
- Category: Prompt Engineering
- Category: AI literacy
- Category: Google Gemini
- Category: Web Analytics and SEO
- Category: Generative AI
- Category: Generative Engine Optimization (GEO)
- Category: AI Personalization
- Category: Content Optimization
