An Introduction to Digital Marketing and Digital Strategy
Completed by Juliane Assis
February 26, 2026
9 hours (approximately)
Juliane Assis's account is verified. Coursera certifies their successful completion of An Introduction to Digital Marketing and Digital Strategy
What you will learn
Understand how digital technologies, social media, and AI are reshaping communication and interactions in the digital marketplace.
Gain skills in budget planning, measuring ROI, and setting clear objectives and KPIs to ensure campaign success.
Explore customer journey mapping, customer experience (CX) optimization, and the importance of an agile approach in marketing strategies.
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Integrated Marketing Communications
- Category: MarTech
- Category: Social Media Management
- Category: Digital Marketing Tools
- Category: Customer Engagement
- Category: Cross-Channel Marketing
- Category: Marketing Planning
- Category: Digital Marketing
- Category: Marketing Budgets
- Category: Digital Transformation
- Category: Digital Media Strategy
