Search Engine Marketing
Completed by BRYAN CALDERON
August 11, 2025
15 hours (approximately)
BRYAN CALDERON's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Google Analytics
- Category: Marketing Automation
- Category: Advertising
- Category: Target Audience
- Category: Google Ads
- Category: Bidding
- Category: Media Buying
- Category: Online Advertising
- Category: Digital Marketing
- Category: Campaign Management
- Category: Digital Marketing Campaigns
- Category: Paid media
