CRM: Analyze, Apply & Optimize Customer Success
Completed by Franchelle Escarian
January 26, 2026
8 hours (approximately)
Franchelle Escarian's account is verified. Coursera certifies their successful completion of CRM: Analyze, Apply & Optimize Customer Success
What you will learn
Analyze customer lifecycle and CRM strategies.
Differentiate acquisition vs. retention approaches.
Apply CRM tools to optimize business performance.
Skills you will gain
- Category: Customer Relationship Building
- Category: Customer Success Management
- Category: Portfolio Management
- Category: Customer Analysis
- Category: Customer Relationship Management
- Category: Marketing Automation
- Category: Data-Driven Marketing
- Category: Brand Loyalty
- Category: Value Propositions
- Category: Automation
- Category: Customer Relationship Management (CRM) Software
- Category: Customer experience improvement
